Web Design & Interactive Marketing

Websites have become the primary vehicle for business communication and sales transactions, but today’s users require more. The days of static web designs—essentially online billboards or brochures—are over. Customers today expect a website where they can interact with your company and with each other.

We create attractive, informative and intuitive web designs, so that anyone visiting your website—whether buying a product, registering for information or connecting with your organization—can quickly and easily find what they seek.

Our interactive agency services include:

• Web design & development
• SEO & search engine marketing
• Social media
• Web analytics
• Email campaigns & banner ads

Our team of in-house web designers, programmers, and SEO specialists will ensure that your site provides attractive visual delivery, informative content, intuitive interface and effective interactive features. Clean HTML and Cascading Style Sheets (CSS) coding and optimized content will ensure the site works smoothly across all platforms and is easily indexed by major search engines. Most importantly, good information, clear messaging and pertinent calls to action will drive users to the information they are seeking, converting site visits into real sales numbers.

Search Engine Marketing

With IF's search engine optimization and marketing services, search engines become active partners in your online marketing efforts. From the beginning, we build sites with optimization in mind, taking a strategic approach to crucial development details like:

• keywords
• meta-content
• links
• titles
• and tags

From there, our search marketing approach is specifically tailored to each client’s needs, with the ultimate goal of owning the search results page for your key terms. This process includes:

• on-page optimization
• social media
• pay-per-click campaigns
• online press releases
• article & link submissions

Once launched, we constantly measure and adjust our strategies to stay ahead of the competition and on top of the latest changes in search engine algorithms and procedures.