Public Relations & Social Media Services

Public Relations has traditionally involved strategies for working with “The Media,” but very few people ever consider what that means. At its most basic meaning, “media” is the plural form of “medium,” a particular form of communication. And communication is increasingly being done online.

As such, our PR and media relations services involve a lot of the same tactics as our interactive services. And with more and more of the public moving to online communities, our traditional Public Relations strategies become increasingly useful in Social Media Marketing.

Our Public Relations & Social Media services include:

• Public relations campaigns & consulting
• Media relations
• Event coordination & management
• Online press releases
• Social media management
• Social media advertising & PR

Ready to start? Contact us today and start relating to your public with PR and Social Media services from IF marketing & advertising.

PR in the Digital Age

As traditional media companies move increasingly online, Public Relations strategies must follow. While the format may change, the roles and functions of traditional PR remain the same. Whether you are launching a new product, kick-starting a campaign or hoping to change your position within an industry, our experienced PR specialists can help you develop a public relations plan, craft communications and establish beneficial relationships with the 4^th Estate.

This is called “earned media” because you have to “earn” the story. Unlike marketing, you can’t pay journalists to write a story, so it is essential to build relationships and establish trust.