Yellow Bluff Landing Enjoys Sales Success in Sluggish Florida Real Estate Market
Jacksonville's hottest community leads the real estate turnaround with 50 home sales in 7 months!
Yellow Bluff Landing, a new community development in Northeast Jacksonville, is enjoying sustained home sales in a tough Florida real estate market. Selling since May 2010, Yellow Bluff Landing reached its 50th sale in September, placing the community firmly at the front of the pack in an otherwise slow housing market.
Yellow Bluff Landing encompasses 200 acres in Northeast Jacksonville, with single-family homes priced from the $130s to the low $300s. Unlike many new community developments, the amenities at Yellow Bluff Landing were completed long before home sales began, including a $3.5 million luxury amenity complex. Boasting a fully-equipped fitness center, tennis courts, sports fields, children’s activity pool and a grand outdoor patio area, the amenity center offers residents a luxury lifestyle at a fraction of the cost.
The unique blend of luxury amenities and affordable pricing has helped Yellow Bluff Landing distance itself from other real estate developments in the Jacksonville area. Initially known as Tison’s Landing, the development was purchased by Jim Carr and Armando Codina in late 2009. With the community amenities and infrastructure already in place, Carr and Codina attracted national builders like Lennar, Richmond American Homes and D.R. Horton.
The owners also enlisted the help of IF marketing and advertising, thanks to our specialty in branding, marketing and sales for real estate projects across the country. IF led the rebranding process, which included a new logo, website and marketing materials, all branded for Yellow Bluff Landing. They have also developed successful advertising campaigns, online marketing initiatives and special events that have helped drive demand from homebuyers in the Jacksonville area.
“Yellow Bluff Landing has the rare combination of location and amenities at a price point that is really attractive to buyers” said Jeff Novak, CEO of IF marketing & advertising. “But it’s not all luck—we’ve worked very hard to position this community in a way that ensures it’s profitable, but also affordable for Jacksonville homebuyers.”
Learn more at www.YellowBluffLanding.com.
