IF marketing & advertising Launches New Brand and Website for MDI

Ponte Vedra, Florida – April 29, 2010
MDI, a leading healthcare technology solutions company, recently launched a new brand, marketing materials and corporate website. Previously operating under two key brands—MDI Government Healthcare Solutions for public entities and MDI Healthcare Solutions for corporate accounts—the company has combined all operations and services under the single brand of MDI. To lead this rebranding and restructuring process, MDI enlisted the help of IF marketing & advertising, a full-service agency located in Georgetown, Texas.

Established in 1992, MDI is a leader in integrated healthcare management services, including national provider networks with advanced technology to help clients manage their spending and improve the quality of their care. With extensive experience in the public sector, MDI began offering comprehensive healthcare solutions to the corporate market in 2009.

MDI Holdings, Inc., the parent company to both MDI Government Healthcare Solutions and MDI Healthcare Solutions, began the rebranding process after more than a decade of continuous growth, acquisition and new product development. By combining all operations under the name MDI, the company can establish a clear, memorable presence in the healthcare market.

This rebranding process included new logo development, strategic messaging and positioning, as well as new product names and logos. MDI products include Carepoint CPNTM, custom provider networks built to each employer’s unique needs, and Viewpoint claims data technology. Within the Viewpoint family, MDI offers Claims Assessment and Claims Monitoring, to help employers and payers manage coding errors and overpayments. And MDI’s flagship technology is Viewpoint Analytics, a powerful claims data reporting and predictive analysis tool that provides unmatched accessibility and understanding of patient claims data with the ability to predict and account for future healthcare spending.

In addition to the new corporate and product branding, IF marketing & advertising also helped MDI develop a new, all-inclusive corporate website. MDI’s new site (www.MedInt.com) provides detailed information on the company’s comprehensive solutions for government agencies, self-funded employers, healthcare payers and consultants, as well as each of the company’s products and services.

“We’re thrilled to launch the new brand identity for MDI,” said Ted Willich, President of MDI. “The messaging and website may be new, but they capture the philosophies and beliefs that have been a part of MDI from the very beginning: innovation, flexibility and personalized service for our customers.”

ABOUT MDI
Founded in 1992, MDI is a market leader in healthcare administration, data warehousing, and analytics. MDI works alongside payers, patients and providers to improve quality of care and enable faster, more informed decisions in a changing healthcare market. Through high-performance care networks and health data analytics, MDI helps customers see healthcare differently, improving the cost and quality of care delivery across the healthcare continuum.
Learn more at www.medint.com