Boselli and Partners Tackle Online Dating

We're helping to take the blind date out of internet dating!

IF marketing & advertising is courting a new clientele through their work with MyLiveDate.com, an internet dating service that combines today’s technology with the age-old desire for human companionship.

“This is definitely a totally different animal for IF,” said managing partner Tony Boselli. “We are excited to help our client build a name for this innovative platform for online dating.”

MyLiveDate.com allows face-to-face interaction without the awkwardness of a blind date. By implementing webcam technology users skip filling out the usual questionnaires and instead, record video-based profiles describing their interests and hobbies.

“While testing out the site, my favorite feature of MyLiveDate was the absence of pre-made lists and categories,” says Charlotte Rudesal, Account Executive for IF. “Users are able to describe themselves in their own words in a comfortable, conversation-like setting. It is easier for users to express themselves as individuals, rather than be limited to a set category of personal attributes.”

Subscribers of MyLiveDate gain a better understanding of who they are connecting with through face-time conversations in private dating sessions. The visual connection establishes stronger ties than through email or instant messaging alone and enhances the overall ease of communication.

“When users can see who they are speaking with it helps them to form a more organic relationship with another person on an interactive level. Feelings are also more easily communicated in the one-on-one setting of the Live Video Dating Session versus traditional messaging formats,” says Rudesal. “Our users report that they are more confident in themselves and are able to build stronger connections with others.”

MyLiveDate opened to friends and family during its soft launch this past December and went live with its official launch earlier this month. Subscriber numbers are rising quickly and the buzz about the Jacksonville-born dating format is growing stronger.

Signing up is quick and easy at www.MyLiveDate.com. Create your profile and watch love happen today.