LogoLounge selects two IF logos for publication in Master Library series

Two logo designs from IF marketing & advertising will be featured in LogoLounge.com’s “Shapes and Symbols”, the third installment in the new Master Library series from Rockport Publishers. The Master Library series is LogoLounge’s ambitious project aimed at publishing a repository for exceptional logo designs from a global community of creatives. The logos selected for publication are considered to be the best in the world and have been gathered from creative firms both large and small from around the globe.

The “Shapes and Symbols” compilation is the third such compilation in the LogoLounge Master Library series. This seven-volume series is designed to become the world’s most comprehensive, categorical anthology of outstanding logo designs ever. Each logo is carefully selected from thousands of others at LogoLounge.com, the largest, online collection of logos in the world. After being judged by a panel of national and international designers, the winning logos are chosen based on their quality, timeliness, relevance, and inspirational nature.

The winning logos, created for Asante, an ion-indicator dye used for laboratory testing, and Perq, a new energy shot made with real fruit juice and natural ingredients, utilize the natural shapes inherent in the product name to create a new, standalone identity.

“Logo design is not just about being aesthetically pleasing anymore,” says Associate Creative Director, Shawn Ng. “Logos must pass strict criteria to be considered. Each logo must carry the client’s message while remaining relevant to the product and target audience; they must leave an impression that lasts and they must have a visual appeal that can stand the test of time.”
Based out of Georgetown, Texas, IF marketing and advertising is a full-service agency that has been recognized as the 4th fastest-growing private company in Central Texas by the Austin Business Journal in 2007 and the 5th largest web design agency by the end of 2008.
IF has a history of success with LogoLounge.com, with two logos published in LogoLounge vol. 5, another seven logos to be published in LogoLounge vol. 6, and one other logo in the “Initials & Crests” volume of the Master Library series.

All of these LogoLounge publications are available online through LogoLounge, Barnes & Noble and Amazon.com.

Visit www.yourifteam.com to learn more about logo and brand development services from IF marketing & advertising.