Project 1016 at Tapestry Park

Creating a Runway Event to Turn Heads in Jacksonville

Tapestry Park is a premium mixed-use development located on Jacksonville’s Southside. Combining elegant residences with boutique retail and modern office spaces, the community offers a distinct change from the traditional shopping and work experience.

And with increased construction of new complexes in the area, Tapestry Park faces the challenge of standing out as one of the premier developments in an up-and-coming area.Despite quickly filling much of their residential space, the developers were finding it difficult to attract tenants for the retail and office condos.

THE CHALLENGE

As IF took over the marketing duties for Tapestry Park, we faced two distinct, yet related challenges:

1. Increase exposure for the property’s existing restaurants, shopping and other services

2.  Generate demand in the business community for Tapestry Park’s retail and office spaces

We believed that by increasing awareness for the property and driving business for the existing tenants, we could create demand for the other available spaces within the development.

Our task now was to create an event that would do both.

Download the case study below.