PR + Social Media = Public Relationships

Social Media remains the hottest trend in marketing and advertising today. Every day, more reports show the growth, the success and the power of social networks. But for every discussion on the untapped potential of Facebook or Twitter, there are just as many examples of companies and advertisers failing in social media marketing.

In their rush to join the fray, many marketers fail to take the time to “earn” their place, to establish trust with the audience. With the general public becoming the dominant producer of media, social media marketing should follow much the same path as traditional public relations.

Creating your company’s social media identity takes work. Instead of shouting at potential customers, try relating to your public. It’s about joining the community, providing value for your customers and creating a network of advocates for your message.

Don't think of it as social media marketing, think of it as social media socializing. That's the first step to creating a relationship with your public.