Clay Delk's blog

This summer, we were contracted by our very own City of Georgetown, to help develop a plan for the city’s historic downtown area, known as The Georgetown Square. This plan would help the city improve the business climate by creating “consistent and manageable” consumer traffic on the Square.

“I’m sorry this letter is so long, I didn’t have time to make it shorter.”

That's a quote from George Bernard Shaw, and it's one of my favorites. I've found myself bringing it up a in several recent meetings with clients.

It always gets a few laughs (or maybe they’re just being polite), but there’s a legitimate point here. It’s a lot harder to say less than it is to say more—at least if you want it to be any good.

Social Media remains the hottest trend in marketing and advertising today. Every day, more reports show the growth, the success and the power of social networks. But for every discussion on the untapped potential of Facebook or Twitter, there are just as many examples of companies and advertisers failing in social media marketing.