Blogs

This summer, we were contracted by our very own City of Georgetown, to help develop a plan for the city’s historic downtown area, known as The Georgetown Square. This plan would help the city improve the business climate by creating “consistent and manageable” consumer traffic on the Square.

Email marketing provides a chance to interact with your audience. Email campaigns allow you to message directly to current customers with specific offers and personalized messaging, delivering targeted information with immediate feedback.

Measurable and traceable campaign metrics are automatically saved to our web-based CRM marketing dashboard, allowing your team to track results and access customer information in real time from anywhere in the world. Our CRM dashboard allows our team to quickly edit, adjust and redeploy campaigns for maximum response.

At IF, we are committed to building stories and identities behind each of our clients—our greatest challenge was building our own.  Company President Will Furrer sat down with Florida Account Executive, Mandy Villalva to uncover the mystery behind the two letters.

MV:  So it never fails, about ten minutes into introductions and I am always asked the same question.  Inquiring minds want to know!  What does ‘IF’ stand for?

I like to take my son fishing.  He is only 8, but he has what it takes; mostly patience.  Unlike most people who fish, or say they fish, he can cast and reel over and over again for as long as it takes to catch a fish.

“I’m sorry this letter is so long, I didn’t have time to make it shorter.”

That's a quote from George Bernard Shaw, and it's one of my favorites. I've found myself bringing it up a in several recent meetings with clients.

It always gets a few laughs (or maybe they’re just being polite), but there’s a legitimate point here. It’s a lot harder to say less than it is to say more—at least if you want it to be any good.

Social Media remains the hottest trend in marketing and advertising today. Every day, more reports show the growth, the success and the power of social networks. But for every discussion on the untapped potential of Facebook or Twitter, there are just as many examples of companies and advertisers failing in social media marketing.

I just got off the phone with the managing partner for one of our full-service real estate marketing and sales clients. This call was initiated to discuss the end of the term of our existing contract with this project, and just maybe the possibility of signing a new contract for the remainder of the year. Currently, we handle their web, interactive, media buys, CRM, print pro, and we lead their on-site sales team.